Thursday, October 27, 2005

Radio America Up 300% -- from 0.1 to 0.4%

From The Washington Times, October 25, 2005:

Speak up, Al

We were huddling with a local broadcaster yesterday when the topic turned to Air America Radio, the nationwide network that brings the politics and opinions of left-wingers such as Al Franken into our living rooms and automobiles.

This columnist expressed curiosity about why Air America's latest Arbitron numbers for its Washington affiliate, WWRC-AM (1260), are dismal -- so low that they didn't even measure on the listener scale -- when barely two months ago, on Aug. 4, Air America Radio President Gary Krantz issued a rather upbeat press release saying his network's Washington listenership had grown a whopping "300 percent" between spring 2004 and spring 2005.

The local broadcaster answered my question by forwarding the Arbitron figures from six months ago: Sure enough, Mr. Krantz was correct, listenership in Washington did grow 300 percent -- but from 0.1 to 0.4 percent. Now, apparently, that minuscule 0.4 percent has switched networks.

Hat Tip: The Radio Equalizer